Mobile service operator

Develop a strategy for product development

No existing strategy, and dramatic changes for product development in the mobile industry in general and for the client specifically.

A two-way approach to strategy development enabled an appropriate understanding of the changes in the mobile industry and a deduction of strategic conclusions, whilst at the same time ensuring the participation of vice presidents and managers. During interactive, solution-focused workshops, the mission and the vision for product development were distilled, and strategic objectives supported by corresponding KPIs were defined. A value map highlighted key ingredients of the future organisation, and, to conclude, an implementation programme with individual projects was defined.

The strategy was approved by the steering committee and the implementation began afterwards.