Client: | Car manufacturing group |
---|---|
Objective: | Increase sales by implementing a captive leasing product |
Challenges: | The economic crisis has had a significant impact on the car industry. Previously, there had been a ten-year growth period. Car dealers were no longer accustomed to actively seeking out new customers. |
Approach: | Focus on developing the points of sale, designing a product and offering tangible incentives for the sales channel during the complete product lifecycle. |
Results: | In the following year sales increased by 24%, despite a decline of the market of 47%. |